Research Information:

Narrative risk messages increase uptake and sharing of health interventions in a hard-to-reach population: A pilot study to promote milk safety among

Animal Health

Determine how health messages advocating the “novel” method of pasteurization versus boiling, and administered in narrative versus technical formats,

From: Nelson Mandela African Institute of Science and Technology (NM-AIST) (NM-AIST) | | Research Done By: Charoonsophonsak Victor, PhD

Funding Source: grant#1216040).

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Research Recommendation:
The use of narrative messages can promote healthy behaviors when cultural norms are contrary to best health practices as well as enhance the sustainability and scalability of interventions