Research Information:

Products attributes that influence Tanzania beverage consumers` purchase behaviour: the case of milk and milk products

Value Chain

The study explored product attributors that influence Tanzania`s purchase behaviour of milk and milk products. Although milk products does not match the number of livestock, the little produced has difficulty in finding a market. Post- harvest studies indicate substantial milk losses in the value chain. Also milk per capita competition is lower than in other East African countries

From: University of Dar es Salaam(UDSM) (UDSM) | | Research Done By: Temu Joseph, PhD

Funding Source:

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Research Recommendation:
It was recommended that stakeholders of the dairy industry need to educate current and potential consumers about the importance of milk and milk products for good health as well as the potential risk of unprocessed milk to transmit diseases. Also marketers need to be more aggressive in promoting the industry.